Fridge magnets

A refrigerator magnet or fridge magnet is an ornament, attached to a small magnet, which is used to post items such as shopping lists, childrens art or reminders on a fridge door, or which simply serves as decoration. Refrigerator magnets come in a wide variety of shapes and sizes, including thin die cut forms the thickness of heavy card stock, and may have promotional messages placed on them. Refrigerator magnets are a relatively popular collectable object.

An interesting thing I found was a giant fridge magnet billboard for Bond + Bond. The fridge magnet billboard is located in Newmarket near Bond + Bond store. Huge colourful magnetic letters and numbers were made and stuck onto a white metal billboard. And each week they are rearranged to spell out the next offer. This campaign was very successful with people walking into Bond & Bond asking for the special on the billboard.

http://www.draftfcb.co.nz/ourwork/bondandbond/