Public service announcement

There are many different definitions for a public service announcement (PSA) or public service ad, but the simplified version is PSAs are messages in the public interest disseminated by the media without charge, with the objective of raising awareness, changing public attitudes and behavior towards a social issue.


"In the United States a public service announcement is defined by the Federal Communications Commission (FCC) in a formal and detailed manner. A PSA is "any announcement for which no charge is made and which promotes programs, activities, or services of federal, state, or local governments (e.g., recruiting, sale of bonds, etc.) or the programs, activities or services of non-profit organizations, for example, United Way, Red Cross blood donations, etc. and other announcements regarded as serving community interests, excluding time signals, routine weather announcements and promotional announcements."


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